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Marketing strategy stories

ADMA forms new Advisory Committee to advance ethical marketing
Digital Transformation

ADMA forms new Advisory Committee to advance ethical marketing

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Appian appoints David Crozier as Chief Marketing Officer
Digital Transformation

Appian appoints David Crozier as Chief Marketing Officer

Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.

By Melvin Hipolito • 3 min read • Fri, 18th Jul 2025
David Taylor joins ASI Alliance as Chief Marketing Officer
Crypto

David Taylor joins ASI Alliance as Chief Marketing Officer

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

By Jed Nykolle Harme • 3 min read • Fri, 18th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
James Zipeure appointed Group CEO to boost Mortar AI global growth
Digital Transformation

James Zipeure appointed Group CEO to boost Mortar AI global growth

James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.

By Melvin Hipolito • 3 min read • Mon, 14th Jul 2025
Avalara appoints new CMO & CIO to drive global expansion
Document Management

Avalara appoints new CMO & CIO to drive global expansion

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.

By Melvin Hipolito • 2 min read • Fri, 11th Jul 2025
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Tanium names Tara Ryan as Chief Marketing Officer for growth
Software-as-a-Service

Tanium names Tara Ryan as Chief Marketing Officer for growth

Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.

By Jed Nykolle Harme • 3 min read • Wed, 25th Jun 2025
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025
Monday.com appoints Harris Beber as new Chief Marketing Officer
Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025

Stories from Other Regions

Marketing strategy stories

UK marketers say leadership disconnect undermines morale, results
Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025
UK marketers outpace policy as AI investment & ROI surge
Marketing Technologies

UK marketers outpace policy as AI investment & ROI surge

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

By Jed Nykolle Harme • 3 min read • Fri, 25th Jul 2025
Labelium acquires reegen.ai & names Ben Gibson UK chief executive
Digital Transformation

Labelium acquires reegen.ai & names Ben Gibson UK chief executive

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Optus names BRX sole production agency & unveils new lineup
Marketing Technologies

Optus names BRX sole production agency & unveils new lineup

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
Australian marketers eager on AI but most lack readiness, report finds
Digital Transformation

Australian marketers eager on AI but most lack readiness, report finds

Australian marketers show strong interest in AI, but 52% remain beginners with limited readiness, reveals the first AI Readiness Score report by ACAM.

By Catherine Knowles • 4 min read • Thu, 3rd Jul 2025
Exclusive: Why AI is putting content governance at the core of brand authority
Digital Transformation

Exclusive: Why AI is putting content governance at the core of brand authority

Global consultancies like Deloitte are prioritising content governance as AI reshapes brand authority and digital content operations for large organisations.

By Melania Watson • 4 min read • Wed, 2nd Jul 2025
UK marketers turn to Tiger Teams & AI to overcome key hurdles
Customer Experience

UK marketers turn to Tiger Teams & AI to overcome key hurdles

Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025