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Marketing strategy Stories - Page 4

Global Stories

Marketing strategy stories

Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Last month
Meliora buys Backchat Media to expand into New Zealand
Software-as-a-Service

Meliora buys Backchat Media to expand into New Zealand

The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
Data Analytics

Points, personalisation and innovation: How industry leaders are redefining loyalty

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

By Eagle Eye • 4 min read • Tue, 24th Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Generational divides shape how shoppers use green data
Marketing Technologies

Generational divides shape how shoppers use green data

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026
Pacvue adds Reddit Ads to unify retail media planning
Customer Experience

Pacvue adds Reddit Ads to unify retail media planning

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026

Stories from Other Regions

Marketing strategy stories

Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Dreame teams up with Sydney Swans in Australia push
Smart Home

Dreame teams up with Sydney Swans in Australia push

Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Marketing adds CAD $130.9bn to Canada's GDP, study finds
Data Protection

Marketing adds CAD $130.9bn to Canada's GDP, study finds

The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026
US pDOOH ad spend set to surge 49% as AI use rises
Marketing Technologies

US pDOOH ad spend set to surge 49% as AI use rises

US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Globe Telecom leads Philippine brands in global study
Digital Transformation

Globe Telecom leads Philippine brands in global study

Globe Telecom has been named the world's 10th strongest telecoms brand as Philippine peers surge in Brand Finance's 2026 rankings.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026