Marketo stories
Explainer: How Adobe is building agentic marketing
Last week
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Keeper Security appoints Tim Strickland as Chief Revenue Officer
Fri, 5th Dec 2025
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saas
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pam
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martech
Keeper Security appoints Tim Strickland as Chief Revenue Officer to lead global revenue and expand sales of its privileged access management platform.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
AI success linked to digital overhaul, says Boomi chief
Wed, 16th Apr 2025
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saas
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digital transformation
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martech
Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
Workato adds new leaders amid ambitious growth plans
Fri, 21st Jun 2024
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martech
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cdp
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lcnc
Workato announces key leadership hires amid rapid growth, appointing Chandar Pattabhiram as Chief Go-to-Market Officer and Bhagat Nainani as Head of Product and Engineering.
Intercom selects Fivetran to modernise data stack for growth
Fri, 21st Jun 2024
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martech
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cdp
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cloud services
Intercom partners with Fivetran to upgrade its data infrastructure, resolving prior issues with data loss and quality, aiming to enhance decision-making.
Freshworks welcomes Mika Yamamoto as new Chief Customer & Marketing Officer
Wed, 29th Nov 2023
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data analytics
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digital transformation
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cx
Freshworks hires Mika Yamamoto, with an impressive 25-year track record, as its Chief Customer and Marketing Officer.
Boomi appoints new dual President & CFO, new CMO
Thu, 2nd Feb 2023
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saas
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virtualisation
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data analytics
Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.