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Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
Moloco & Xiaomi join forces to boost global ad targeting
Marketing Technologies

Moloco & Xiaomi join forces to boost global ad targeting

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

By Catherine Knowles • 3 min read • Wed, 4th Jun 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Mobile gaming focuses on high-value users & long-term growth
Gaming

Mobile gaming focuses on high-value users & long-term growth

Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.

By Kaleah Salmon • 4 min read • Thu, 17th Apr 2025
Pat Copeland joins Moloco to lead machine learning efforts
Customer Experience

Pat Copeland joins Moloco to lead machine learning efforts

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

By Melvin Hipolito • 3 min read • Thu, 10th Apr 2025
Moloco & MetaRouter team up for enhanced ad personalisation
Customer Experience

Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
Moloco launches updates to Cloud Demand-Side Platform
Marketing Technologies

Moloco launches updates to Cloud Demand-Side Platform

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

By Catherine Knowles • 3 min read • Tue, 19th Apr 2022

Stories from Other Regions

Moloco stories

UK leads in diversifying mobile gaming ad spend markets
Gaming

UK leads in diversifying mobile gaming ad spend markets

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

By Kaleah Salmon • 2 min read • Fri, 21st Feb 2025
Topsort appoints umer paracha as new Head of Marketing
Digital Transformation

Topsort appoints umer paracha as new Head of Marketing

Topsort appoints Umer Paracha as Head of Marketing. With expertise from Daraz and Lansinoh, he's poised to drive growth amid Topsort's USD $20m funding boost.

By Imee Dequito • 2 min read • Wed, 2nd Oct 2024