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Online marketing stories

Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Cloaking drives surge in PropellerAds ad safety blocks
Malware

Cloaking drives surge in PropellerAds ad safety blocks

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

By Shannon Williams • 3 min read • Fri, 13th Feb 2026
DoubleVerify appoints Robert Millett to lead Melbourne
Software-as-a-Service

DoubleVerify appoints Robert Millett to lead Melbourne

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 5th Feb 2026
Silverpush unveils real-time Trend Intelligence Platform
Marketing Technologies

Silverpush unveils real-time Trend Intelligence Platform

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026
Online creators shift focus from ads to subscriptions
Data Analytics

Online creators shift focus from ads to subscriptions

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

By Sean Mitchell • 4 min read • Mon, 26th Jan 2026
Porsche debuts cloud 3D configurator for Cayenne EVs
Gaming

Porsche debuts cloud 3D configurator for Cayenne EVs

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
CEEK warns brands: win machine trust or vanish by 2026
DevOps

CEEK warns brands: win machine trust or vanish by 2026

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

By Mark Tarre • 4 min read • Mon, 12th Jan 2026
Agentic AI poised to transform cyber defence & search
Digital Transformation

Agentic AI poised to transform cyber defence & search

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

By Shannon Williams • 5 min read • Sat, 10th Jan 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026

Stories from Other Regions

Online marketing stories

35 years of marketing in technology: A front-row seat to change
Customer Relationship Management

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026
Shirofune adds Reddit Ads to its omnichannel ad suite
Customer Experience

Shirofune adds Reddit Ads to its omnichannel ad suite

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

By Mark Tarre • 3 min read • Fri, 13th Feb 2026
LoopMe audience data joins Evorra marketplace in Australia
Data Protection

LoopMe audience data joins Evorra marketplace in Australia

LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Feb 2026
Anonymised unveils Audience Lift to boost ad targeting
Marketing Technologies

Anonymised unveils Audience Lift to boost ad targeting

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
emma adds IONOS to multi-cloud platform for Europe
Digital Transformation

emma adds IONOS to multi-cloud platform for Europe

emma integrates IONOS Cloud into its platform, giving European organisations a sovereign multi-cloud option with unified cost and governance control.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 14th Jan 2026
AI drives rise of solo 'Founder + AI' UK businesses
Software-as-a-Service

AI drives rise of solo 'Founder + AI' UK businesses

AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.

By Kaleah Salmon • 3 min read • Mon, 12th Jan 2026
Jaded London hires Verde to fuel £100m SEO growth push
Marketing Technologies

Jaded London hires Verde to fuel £100m SEO growth push

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026
Tesco leads UK supermarkets in Christmas social media win
Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026