CMOtech India - Technology news for CMOs & marketing decision-makers

ROI stories - Page 1

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Cloudera unveils accelerators to boost enterprise AI adoption
Yesterday
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data analytics
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open source
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ai
Cloudera launches new Accelerators for Machine Learning Projects to boost AI integration for businesses in Australia and New Zealand, tackling deployment challenges and enhancing results.
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UK businesses lag in cybersecurity & tech connectivity
Last week
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risk & compliance
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ai
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cybersecurity
Only 25% businesses in the United Kingdom see themselves as cybersecurity leaders, placing the UK last among surveyed countries.
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Enterprises report 92% positive ROI on IoT projects in 2024
Last week
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data analytics
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iot
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kpis
A new IoT Analytics report reveals 92% of enterprises saw positive ROI on IoT projects in 2024, a 13-point rise since 2021, amid reduced adoption complexities.
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Matthew Guarini appointed to lead TBM Council’s tech updates
Last week
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planning
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data analytics
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ai
The TBM Council has named Matthew Guarini as its new Executive Director. Guarini will lead efforts to modernise and significantly update the council's core standards, including a new Framework 2.0 and an update to TBM Taxonomy.
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SAP Concur highlights complexities in return on investment in AI
Last week
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ai
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investment
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accounts payable
Businesses must navigate complexities to unlock the ROI in AI and automation, focusing on data management, security, and strategic implementation.
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BlueVoyant study shows MDR services offer 210% ROI & cost savings
Last week
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security posture
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mdr
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bluevoyant
BlueVoyant's MDR services achieve 210% ROI and USD $3.9M NPV over three years, per Forrester Consulting. Benefits include reduced alerts, faster resolutions, and cost savings.
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Tanium launches Automate to streamline IT tasks & boost ROI
Last week
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low-code
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edr
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ai
Tanium unveils Tanium Automate to streamline real-time IT operations and security tasks, addressing skills shortages and aiming for a higher ROI.
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Forrester's 2025 predictions reveal mixed trends in AI & tech
Last week
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digital transformation
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ai
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it debt
Forrester's 2025 Predictions reports forecast AI and tech trends, highlighting AI investment pitfalls and increased AIOps adoption to manage tech debt.
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Banks reveal increased AI usage in response to shareholder demand
This month
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cba
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nab
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linkedin
Nearly one-third of the world’s largest banks now disclose AI use cases and ROI, with UK banks like Barclays and NatWest tripling AI references over the past year.
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CommScope & Nokia launch AI-driven connectivity solution
This month
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edutech
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smartphones
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network infrastructure
CommScope and Nokia launch an AI-driven fibre and Wi-Fi solution to enhance connectivity in sectors like MDUs, hospitality, and education, promising cost savings and efficiency.
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Teradata appoints Thomas Schröder as Vice President for Europe
This month
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ai
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data analytics
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teradata
Teradata has named Thomas Schröder as Vice President for Europe, tasking him with spearheading their business across numerous European regions and enhancing AI/ML adoption.
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How financial wellness programs can help companies save big
Last month
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hcm
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inflation
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support
Implementing financial wellness programs can help Australian companies save significantly by reducing absenteeism and staff turnover, boosting productivity.
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DoubleVerify's new APAC guide to boost advertising ROI
Last month
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social media
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apac
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advertising
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
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Salesforce to launch autonomous AI agents for sales teams in October
Last month
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martech
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cdp
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ai
Salesforce has unveiled new AI sales tools: Einstein SDR Agent and Sales Coach Agent. Launching in October, these agents aim to boost sales efficiency.
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The three things businesses are getting wrong with automation
Last month
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partner programmes
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it automation
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business strategy
Companies failing to conduct operational diagnostics, overly focusing on FTE uplift, and taking reactive instead of proactive automation approaches risk inefficient outcomes, says Avec’s Ryan Stuchbery.
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Gartner unveils top 25 disruptive technologies for 2024
Last month
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ai
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ai agents
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digital twins
Gartner's 2024 Hype Cycle spotlights 25 disruptive technologies set to transform business, including autonomous AI, developer productivity, and human-centric security.
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Manufacturers leveraging observability for AI & IoT advancements
Last month
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martech
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cx
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iot
Manufacturers are investing heavily in observability to boost security, AI, and IoT, with 65% reporting improved issue resolution, states a New Relic report.
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Survey: payment choices drive 76% of consumer exits
Last month
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blockchain
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cryptocurrency
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digital wallets
A study by Applause has found that 76% of consumers abandon transactions if their preferred payment method is unavailable, impacting retailers significantly.
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Hospital data centre upgrades to boost energy efficiency
Thu, 1st Aug 2024
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power / energy
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secure i.t. environments
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ups
Secure I.T. Environments has completed energy-efficient upgrades to St Marys Hospital's data centre, promising an ROI in under 1.8 years due to reduced costs.
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Hitachi Vantara launches new AI solutions & discovery service
Mon, 29th Jul 2024
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storage
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financial systems
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ai
Hitachi Vantara launches Hitachi iQ and a new AI Discovery Service, addressing the gap between AI prioritisation and infrastructure readiness revealed by a recent survey.