CMOtech India - Technology news for CMOs & marketing decision-makers

ROI stories - Page 16

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Slow uptake for Equipment as a Service despite interest

Fri, 8th Mar 2024
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subscriptions
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aviation
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eaas
Despite high expectations, Equipment as a Service makes up less than 1% of 2023 equipment sales amid global interest.
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Teradata's ClearScape Analytics boosts profitability, study reveals

Fri, 1st Mar 2024
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ai
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healthtech
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cloud services
Teradata's ClearScape Analytics showed a massive profitability increase, backed by data scientist productivity, quicker market access, and AI/ML model scalability.
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Matillion data platform users see 271% ROI, study reveals

Wed, 21st Feb 2024
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ai
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data platform
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matillion
A new study by Forrester Consulting shows Matillion Data Productivity Cloud users experiencing 271% ROI across three years, saving up to 70% of time managing data pipelines.
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Cisco launches Motific to expedite & secure GenAI deployment

Thu, 15th Feb 2024
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saas
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genai
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llms
Cisco reveals Motific, a groundbreaking SaaS solution aimed at streamlining and safeguarding GenAI deployment, significantly decreasing timelines and risks, while improving operational metrics.
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Inadequate digital adoption costs firms over $1m per week

Thu, 8th Feb 2024
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digital transformation
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digitalisation
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it budget
Lack of digital adoption costs enterprises over $1.14m weekly, despite IT spend set to hit $5 trillion in 2024, finds WalkMe's annual report.
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LoRa Alliance highlights growth & innovation in 2023 report

Thu, 1st Feb 2024
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agricultural technology
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smart cities
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iot
LoRa Alliance annual report reveals a significant increase in global LoRaWAN deployments across varied markets, showcasing vast ROI and fulfilling Industry 5.0 requirements.
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Data-driven video: A new frontier for ads in APAC

Wed, 31st Jan 2024
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data analytics
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martech
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personalisation
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Acumen prioritises data & AI for consumer brand competitiveness

Tue, 30th Jan 2024
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data analytics
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ai
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bi
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
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New Relic launches Pathpoint to bolster business observability

Thu, 25th Jan 2024
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cx
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martech
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apm
New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.
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Swimlane boosts security operations with Canvas and Hero AI innovations

Thu, 18th Jan 2024
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it automation
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socs
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apm
Swimlane has bolstered its Turbine security automation platform with the introduction of Canvas and Hero AI, aiming to enhance integration and reduce resource usage for security teams.
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How CFOs can turn challenges into business opportunities during turbulent operating conditions

Tue, 16th Jan 2024
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digital transformation
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supply chain
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microsoft
Amidst operating turbulence, CFOs in Australia and New Zealand are embracing agility, digital transformation, and supply chain resilience to effectively navigate and leverage business hurdles for growth opportunities.
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Calabrio acquires Wysdom to enhance AI & machine learning capabilities

Wed, 10th Jan 2024
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ai
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agentic ai
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productivity
Calabrio acquires AI and virtual agent performance solutions firm, Wysdom, aimed at optimising their customer service with enhanced AI and machine learning.
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PromoVeritas study refutes prize promotion assumptions

Fri, 5th Jan 2024
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study
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roi
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promoveritas
PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.
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Emplifi recognised as significant vendor in Forrester's Social Suite Landscape

Wed, 3rd Jan 2024
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cx
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martech
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ai
Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.
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Lenovo supercharges hybrid cloud platform for AI expansion

Mon, 18th Dec 2023
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dr
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datacentre infrastructure
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it automation
Lenovo has bolstered its hybrid cloud platform for advancing AI applications via ThinkAgile solutions and ThinkSystem servers.
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Clari's Groove sales platform delivers 238% ROI in six months, says study

Thu, 14th Dec 2023
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rpa
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ai
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sales
Study by Forrester Consulting shows Clari's sales engagement solution, Groove, offers remarkable 238% ROI in under six months.
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Unravel Data partners with Databricks for AI-enhanced data observability solutions

Wed, 6th Dec 2023
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data analytics
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apm
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ai
Unravel Data teams up with Databricks to offer AI-enhanced data observability solutions, optimising ROI and data pipelines.
Walkme

WalkMe extends reach with Digital Adoption Platform now on AWS Marketplace

Fri, 1st Dec 2023
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digital transformation
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hyperscale
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public cloud
WalkMe's Digital Adoption Platform now features on AWS Marketplace, expanding its market reach and simplifying purchase processes.
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Digital ad fraud detection market set to hit USD $190 billion by 2030

Tue, 21st Nov 2023
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blockchain
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martech
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data privacy
Report forecasts global digital ad fraud detection software market to reach a soaring USD $190 billion by 2030.
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Syncron partners with SnapLogic to enhance customer service & ROI

Tue, 21st Nov 2023
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hyperscale
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public cloud
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cx
SaaS solutions leader Syncron has struck a strategic partnership with SnapLogic, with the aim of boosting customer service and improving ROI.