CMOtech India - Technology news for CMOs & marketing decision-makers

ROI stories - Page 9

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CommVault eyes up 'deeper, richer' channel partnerships
Tue, 29th Sep 2015
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data protection
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hybrid cloud
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partner programmes
CommVault is looking to ‘deeper, richer’ channel partnerships as it eyes up opportunities presented by 'waves' of technology and exploding data.
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Aussie tech solutions firm Diversus records strongest year yet
Tue, 1st Sep 2015
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agribusiness
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contracts
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diversus
Business and technology solutions firm Diversus has recorded its strongest financial year yet with strong indications revenue will double in FY 2016.
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Aussie organisations need to get smarter about aligning data
Fri, 14th Aug 2015
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teradata
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data integration
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roi
Australian organisations must remove the barrier of siloed data if they want to achieve maximum return on their data investment.
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Stop counting clicks... start measuring conversion
Mon, 7th Jul 2014
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gartner
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social media
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analyst report
A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.
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Data warehouse vs data mart
Tue, 17th Jun 2014
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data analytics
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data warehousing
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big data
Choosing between a data warehouse and data marts can shape an organisation’s data strategy. Explore the pros, cons, and business impacts of each.
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Kiwi firm scoops major US investment
Tue, 3rd Sep 2013
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carnival labs
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funding
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roi
Kiwi tech firm Carnival Labs has secured a major US investment in a round of funding led by American company Lerer Ventures.
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It's a hybrid cloud world
Tue, 20th Nov 2012
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hybrid cloud
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public cloud
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partner programmes
A Safenet survey reveals 62% of ANZ businesses favour hybrid cloud solutions, indicating a significant shift towards mixed public and private cloud adoption.
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Online marketing tripping up SMEs
Mon, 23rd Apr 2012
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data analytics
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cx
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martech
Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.
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Investment and Return on Investment in the Cloud
Thu, 1st Dec 2011
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virtualisation
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private cloud
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hybrid cloud
Increased agility. Faster time-to-market. Increased business value. Phrases like these pepper cloud computing marketing literature.
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Legal Tender: Post delivers bad news to PeopleSoft
Tue, 15th Nov 2011
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erp
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peoplesoft
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legal tender
NZ Post is replacing PeopleSoft with a new ERP system as part of a major overhaul. Vendors are invited to submit their EOIs by November 28.
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eCommerce: integrate or perish
Mon, 5th Sep 2011
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features
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websites
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cloud services
In 2011, businesses must integrate eCommerce with back-office systems for real-time, consistent customer information or risk falling behind.
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Why search engine marketing is better than TV
Wed, 6th Apr 2011
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google
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yahoo
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bing
TV has traditionally ruled the roost of marketing budgets but the last few years have seen a new challenger emerge.
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Software developers descend on Wellington next week
Mon, 28th Mar 2011
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software development
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wellington
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nz
Wellington will host the inaugural New Zealand Visual Studio ALM Conference for two days commencing on April 6th.
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The top of your game
Tue, 1st Mar 2011
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virtualisation
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online shopping
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apac
As businesses recover from the financial crisis, CIOs must expand their role, leveraging cloud computing to drive top-line growth and stay competitive.
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Choosing an ERP system
Tue, 1st Feb 2011
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integration
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professional services
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roi
Choosing the right ERP system is crucial for mid-sized organisations to avoid costly failures. Here are key points to consider for a successful implementation.
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Remotely talented
Wed, 1st Dec 2010
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uc
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telework
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productivity
Technology enables employees to work together seamlessly despite geographic distances, helping companies like Asnet Technologies retain top talent.
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Sitecore Australia Webinar: 7 Metric Musts for Executives
Thu, 14th Oct 2010
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ecm
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cx
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martech
Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.
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Sitecore Webinar to Help Marketers Create More Profitable and Compelling Customers
Mon, 4th Oct 2010
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cx
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martech
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social media
Featured Speaker, David Daniels, CEO of The Relevancy Group, to Share Insights and Examples From Connected Marketing Research.
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GeoSmart targets new channel partners
Thu, 1st Apr 2010
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geosmart
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roi
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retailers
Following the release of Route2Go Lite, the firm is looking to boost its number of channel partners and is offering incentives for those who deal in volume.
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Blog: Westcon CTO visits New Zealand
Thu, 25th Mar 2010
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digital entertainment
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uc
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nz
Westcon CTO Bill Corban visits New Zealand, discovering its pioneering approach to cloud services, desktop virtualisation, and unified communications.