CMOtech India - Technology news for CMOs & marketing decision-makers

Study stories

Tired office worker cluttered desk paperwork laptop fast changing background

Transformation efforts fuel burnout & uncertainty for employees

Last month
#
study
A global study reveals 45% of employees face burnout amid constant transformation, with AI projects speeding fatigue and prompting 36% to consider quitting.
Stylized graphic interconnected data servers cloud icons flowing lines modern office

Data readiness & infrastructure drive enterprise AI success

Last month
#
study
A global study reveals enterprises with mature data readiness and infrastructure see 24% revenue growth and 25% cost savings from AI deployments.
Business professionals analyzing charts data ai neural network marketing strategies

GenAI drives marketing ROI as 85% of teams expand adoption

Last month
#
study
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
Industrial control room security challenges critical infrastructure alerts

Critical infrastructure sees 91% OT breach rate in 18 months

Fri, 12th Sep 2025
#
study
A global study reveals 91% of critical infrastructure firms faced operational technology breaches in 18 months, causing major service and financial impacts.
Entry level office workers global south city computers ai neural network background

AI adoption surges among non-graduate workers in global south

Thu, 21st Aug 2025
#
study
A study reveals 65% of entry-level, non-graduate workers in the global south use AI at work, nearly double the rate seen in high-income countries.
Cozy australian home workspace laptop papers coffee vs old office piles

Working from home not to blame for Australia’s productivity slump

Fri, 20th Jun 2025
#
study
Australia’s productivity slump is linked to outdated systems and processes, not working from home, says Australian Productivity Commission study.
Techday f 636019ee2bff100d4bf3

Social robots tipped as future friends to tackle loneliness in elders

Fri, 16th May 2025
#
study
Research by a University of Calgary PhD student suggests social robots may help ease loneliness among seniors, offering companionship beyond traditional interventions.
Techday f 7e1b264357556864e225

Mid-market APAC firms boost cybersecurity but lag in AI use

Fri, 9th May 2025
#
study
Palo Alto Networks' new study reveals rising cybersecurity budgets among mid-market Asia-Pacific firms but highlights gaps in AI adoption and resilience.
Techday f 88eb8f1d2d71ed8c5a96

Robinson secures $71 million for advanced tech platform

Fri, 9th May 2025
#
study
Robinson Research Institute secures $71 million over seven years to boost New Zealand's advanced magnetic technology and materials innovations.
Techday f adf90c18780f68dad02f

Global study reveals public trust is lagging growing AI adoption

Wed, 30th Apr 2025
#
study
A global study reveals 66% regularly use AI, yet only 46% trust it, exposing a growing divide amid rising concerns and calls for tighter regulation.
Techday f 7133626b05feb2b3c1b0

UK software deployment delays cost IT teams GBP £107,000 a year

Thu, 24th Apr 2025
#
study
UK firms face average four-month delays in software rollouts, costing GBP £107,000 per IT team annually due to skill shortages and lack of automation.
Techday f 7c7ed702597dc009aa95

Visa grows Auckland tech talent with Code & Connect event

Thu, 17th Apr 2025
#
study
Visa's Code & Connect in Auckland nurtures NZ tech talent, with 51 students engaging in mentorship and 10 graduate roles offered for 2026 intake.
Techday 8dea220b2f8acc4d2957

Network Rail trials drones to prevent trespassing incidents

Wed, 2nd Apr 2025
#
study
Network Rail is testing a drone navigation system with Drone Major Limited to enhance safety and reduce trespassing incidents across the UK railway network.
Techday f 70062475f5bf7ec58d9c

Students struggle to identify AI use in homework tasks

Sun, 16th Mar 2025
#
study
A recent Save My Exams survey reveals that 75% of students use AI for homework, complicating the ability to distinguish human from machine-generated answers.
Techday f 0e0510a920bd0d7785ab

Top 10% of sellers generate 65% of enterprise revenue

Fri, 14th Mar 2025
#
study
A study by Clari Labs reveals that just 10% of top sellers account for 65% of enterprise revenue, exposing major inefficiencies in sales practices.
Techday ec0d4ef4676e32138ef6

Study reveals global views on journalism & technology

Fri, 14th Mar 2025
#
study
A new CNTI report reveals global views on journalism, highlighting a disconnect between journalists and the public over its value and role in society.
Unnamed  4   1

Most adults unable to spot AI dating profiles in study

Thu, 13th Mar 2025
#
study
A study by Pour Moi reveals that many adults struggle to identify AI-generated dating profiles, with alarming rates of misrecognition across age groups.
Techday f 4c865c9e248e8ace0d79

Organisations question CISO liability policy effectiveness

Thu, 6th Mar 2025
#
study
A Fastly study reveals 93% of organisations have updated policies to protect CISOs from personal liability, though effectiveness remains unclear.
Techday f ac723b23799b89932d5a

European travel sector faces payment system inefficiencies

Thu, 20th Feb 2025
#
study
A new study by Modulr reveals that 96% of European travel leaders find their payment systems inadequate, leading to inefficiencies and wasted time.
Techday 1659e4a1fd0e4c936752

UK faces critical AI skills gap as firms struggle to adapt

Thu, 13th Feb 2025
#
study
A recent study by Gigged.AI reveals a critical AI skills gap in the UK, warning that government policies hinder recruitment essential for future growth.