CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 41

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How clever UX design can encourage more effective climate action
Thu, 28th Mar 2024
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cleantech
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sustainability
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misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
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Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
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digital marketing
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westfield
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mercedes-benz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
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Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
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Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
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Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
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martech
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cdp
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genai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.
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Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
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martech
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supply chain
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genai
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.
Nvidia ceo jensen huang presents gb200 grace blackwell superchips 2
AI foundries & digital factories will change humankind, NVIDIA CEO says
Wed, 27th Mar 2024
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genai
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llms
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ai
In his GTC 2024 keynote, NVIDIA's CEO Jensen Huang unveils the future vision of technology's societal role, showcasing advancements in AI and innovative partnerships.
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Leroy Merlin & Zitcha venture into South African retail media market
Wed, 27th Mar 2024
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google
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meta
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customer interactions
Leroy Merlin initiates its digital retail media network across South Africa, led by retail media platform Zitcha. This move signifies Zitcha's first venture in the region.
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Puppet's 2024 report highlights security benefits of platform engineering
Wed, 27th Mar 2024
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devops
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it automation
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apm
Puppet's 2024 State of DevOps Report reveals platform engineering bolsters security, reflecting its growing maturity with 43% of DevOps professionals maintaining a platform team for 3-5 years.
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Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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uc
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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KttiPay welcomes Pierre Caserta as new Head of Engineering
Mon, 25th Mar 2024
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fintech
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martech
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payment technologies
Pierre Caserta, known for fostering innovation in fintech, has been appointed as Head of Engineering for the group expense management app KttiPay, foretelling technological advancements.
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STX Next unveils AI-powered development tool DEEP Next
Fri, 22nd Mar 2024
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ai
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software development
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agentic ai
STX Next launches AI-powered tool 'DEEP Next', promising tenfold speed up in development using autonomous code-writing and testing procedures.
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Firms trust AI despite poor data quality, says multinational survey
Thu, 21st Mar 2024
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genai
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ai
Despite persistent data quality issues impacting AI models, a multinational survey shows businesses resolutely trusting AI outputs, with UK and Irish firms facing unique technical hurdles.
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Matt Gudge named as Healthengine's new Chief Marketing Officer
Thu, 21st Mar 2024
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healthtech
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cmo
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big red group
Matt Gudge joins Healthengine as new CMO. The marketing executive will focus on innovation and customer-centric solutions, enhancing their service offerings.
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Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
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Zeda.io's Insights 2.0: Harnessing AI to enhance product development
Wed, 20th Mar 2024
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saas
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cx
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martech
Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.