Latest news - Page 41

How clever UX design can encourage more effective climate action
Thu, 28th Mar 2024
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cleantech
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sustainability
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misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.

Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
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digital marketing
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westfield
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mercedes-benz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.

Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.

Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
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martech
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genai
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ai
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.

Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
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martech
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cdp
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genai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
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martech
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supply chain
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genai
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

AI foundries & digital factories will change humankind, NVIDIA CEO says
Wed, 27th Mar 2024
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genai
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llms
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ai
In his GTC 2024 keynote, NVIDIA's CEO Jensen Huang unveils the future vision of technology's societal role, showcasing advancements in AI and innovative partnerships.

Leroy Merlin & Zitcha venture into South African retail media market
Wed, 27th Mar 2024
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google
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meta
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customer interactions
Leroy Merlin initiates its digital retail media network across South Africa, led by retail media platform Zitcha. This move signifies Zitcha's first venture in the region.

Puppet's 2024 report highlights security benefits of platform engineering
Wed, 27th Mar 2024
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devops
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it automation
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apm
Puppet's 2024 State of DevOps Report reveals platform engineering bolsters security, reflecting its growing maturity with 43% of DevOps professionals maintaining a platform team for 3-5 years.

Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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uc
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cx
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.

KttiPay welcomes Pierre Caserta as new Head of Engineering
Mon, 25th Mar 2024
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fintech
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martech
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payment technologies
Pierre Caserta, known for fostering innovation in fintech, has been appointed as Head of Engineering for the group expense management app KttiPay, foretelling technological advancements.

STX Next unveils AI-powered development tool DEEP Next
Fri, 22nd Mar 2024
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ai
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software development
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agentic ai
STX Next launches AI-powered tool 'DEEP Next', promising tenfold speed up in development using autonomous code-writing and testing procedures.

Firms trust AI despite poor data quality, says multinational survey
Thu, 21st Mar 2024
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genai
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llms
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ai
Despite persistent data quality issues impacting AI models, a multinational survey shows businesses resolutely trusting AI outputs, with UK and Irish firms facing unique technical hurdles.

Matt Gudge named as Healthengine's new Chief Marketing Officer
Thu, 21st Mar 2024
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healthtech
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cmo
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big red group
Matt Gudge joins Healthengine as new CMO. The marketing executive will focus on innovation and customer-centric solutions, enhancing their service offerings.

Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

Zeda.io's Insights 2.0: Harnessing AI to enhance product development
Wed, 20th Mar 2024
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saas
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cx
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martech
Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.