Latest news - Page 45
New TikTok & Adobe Express integration streamlines video creation
Wed, 14th Feb 2024
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martech
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content creation
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adobe stock
TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.
Adobe & Christian Cowan unveil world's first reconfigurable dress
Wed, 14th Feb 2024
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martech
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cleantech
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sustainability
Adobe partners with renowned designer Christian Cowan to unveil the world's first wearable and electronically adaptable garment, employing Adobe's Primrose technology, at NYFW Fall/Winter 2024.
Singapore's Meta Fantasy clinches Google AI Trailblazer Award
Mon, 12th Feb 2024
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edutech
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llms
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ar, vr & metaverse
Singaporean startup, Meta Fantasy, acclaimed by the Google AI Trailblazers Programme, is set to launch a platform capable of creating AI-generated 3D spaces.
Looking ahead: The great marketing technology transition
Fri, 9th Feb 2024
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uc
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digital transformation
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cx
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
Indian woman's bedtime story aids AI & financial knowledge
Fri, 9th Feb 2024
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edutech
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llms
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ai
Baby Rajaram Bokale's bedtime readings make a wider social impact in India, training AI in overlooked languages and gaining key financial knowledge through a Karya initiative.
Banking sector leads in personal data trust, says Thales 2024 report
Thu, 8th Feb 2024
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data privacy
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healthtech
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thales
Global trust in banks for data collection tops the 2024 Thales Digital Trust Index, as privacy fears prompt 26% of consumers to abandon certain brands over the last year.
Vultr launches next-gen content delivery service with global reach
Wed, 7th Feb 2024
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partner programmes
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cloud services
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managed services
Cloud computing giant Vultr introduces Vultr CDN, a next-gen international content delivery service, offering expansive, fast, and secure content distribution globally.
Digital signage boosts productivity & engagement – study
Wed, 7th Feb 2024
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digital signage
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supply chain
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productivity
Workplace digital signage significantly boosts productivity and enhances engagement among deskless workers, suggests a study by ScreenCloud and Google ChromeOS.
Delinea appoints tech veteran Kate Reed as new CMO
Wed, 7th Feb 2024
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pam
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risk & compliance
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cybersecurity
Tech and cybersecurity veteran Kate Reed joins global Privileged Access Management provider, Delinea, as Chief Marketing Officer, bringing 20+ years of experience.
IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
Konica Minolta appoints Melissa Dempsey as new Chief Marketing Officer
Tue, 6th Feb 2024
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digital transformation
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cx
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martech
Konica Minolta boosts its Australia and New Zealand divisions with the strategic appointment of tech industry veteran, Melissa Dempsey, as Chief Marketing Officer.
Airtime Rewards & O2 launch exclusive cashback campaign in February
Tue, 6th Feb 2024
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cx
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martech
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inflation
Airtime Rewards and O2 give an economic boost through an exclusive cashback initiative in February, allowing O2 customers to offset phone bills with purchases from over 180 retail partners.
TikTok trends reveal top voice assistant hacks for optimal use
Tue, 6th Feb 2024
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google
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siri
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hands-free
A surge in searches for voice assistant tricks by 304% sparks TikTok tech savants from FatJoe to reveal top hacks - enhancing user experiences.
Equativ partners with Seekr for AI-powered, transparent ad solutions
Mon, 5th Feb 2024
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martech
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ai
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
INTIX pioneers real-time marketing in event ticketing technology
Fri, 2nd Feb 2024
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cx
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martech
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social media
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
A new way to put innovation at the center of company culture
Fri, 2nd Feb 2024
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hybrid & remote work
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collaboration
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sales
Australian company, Seven, pioneers a cross-department innovation initiative, 'Ignite', boosting collaboration and breaking down workplace silos.
Deepfake threat to face biometrics prompts enterprise doubt by 2026
Fri, 2nd Feb 2024
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advanced persistent threat protection
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iam
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ai
By 2026, due to the increase in AI-driven deepfake attacks, 30% of businesses will question the authenticity of identity verification, says analyst firm, Gartner.
Taylor Swift victim of AI-generated explicit images: a wake-up call
Fri, 2nd Feb 2024
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ai
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cloud services
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social media
AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.
Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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martech
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hcm
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.