CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 46

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Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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cleantech
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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Brands need to work harder to impress the ‘Application Generation’
Wed, 31st Jan 2024
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edutech
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cisco
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shopping
In light of soaring expectations for digital experiences, brands need to significantly improve their applications to win over the discerning and demanding 'Application Generation', warns a new study from Cisco.
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Global social media users surpass 5 billion mark, reports Digital 2024
Wed, 31st Jan 2024
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instagram
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social media
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whatsapp
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Attracting & retaining top talent: the key to companies success in the future of work
Wed, 31st Jan 2024
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ai
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hybrid & remote work
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wfh
Adapting to change and catering to workforce needs in the new year is key to attracting and retaining talent amid a rapidly transforming labour market and a growing emphasis on Generative AI.
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Acumen prioritises data & AI for consumer brand competitiveness
Tue, 30th Jan 2024
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data analytics
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ai
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bi
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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data analytics
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martech
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omnichannel
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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martech
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partner programmes
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digital entertainment
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
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Twilio honours AI startups pushing innovation in customer engagement
Tue, 30th Jan 2024
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data analytics
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cx
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martech
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
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Zoku Travel partners with LA Tourism Bureau for innovative travel platform
Mon, 29th Jan 2024
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ecommerce
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tourism
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data platform
Zoku Travel and the LA Tourism and Convention Bureau join forces to redefine global travel, utilising Zoku's unique platform for content creators to monetise and distribute travel experiences.
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AVEVA opens global design competition for AI-powered solutions
Mon, 29th Jan 2024
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digital transformation
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ai
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cleantech
AVEVA, a leading industrial software company, launches its first-ever global E3D Design Competition, challenging users to create innovative AI and machine learning solutions to address business challenges.
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Almer & TeamViewer team up for subscription-based AR solution
Sun, 28th Jan 2024
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digital transformation
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ar, vr & metaverse
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ar
Almer, a leading provider of Augmented Reality headsets, teams up with digital workplace solutions firm TeamViewer to launch a subscription-based hardware and software bundle designed to digitise frontline workforces.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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data analytics
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cx
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martech
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
Shubham mishra
Sailing the big data ocean with the power of AI
Wed, 24th Jan 2024
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data analytics
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digital transformation
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martech
In the maelstrom of big data, AI is our lighthouse. It empowers us to see not just data but through data to, the heart of what makes our customers tick.
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Manhattan Associates unveils game-changing retail analytics tool
Wed, 24th Jan 2024
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cx
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martech
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commerce systems
Manhattan Associates unveils the groundbreaking Fulfillment Experience Insights Dashboard, transforming omni-channel retail fulfillment with real-time benchmarking and strategic industry insights.
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iCandy partners with Matter Labs to boost Web3 gaming with zkCandy
Wed, 24th Jan 2024
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gaming
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blockchain
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digital entertainment
iCandy joins forces with Matter Labs to pioneer zkCandy, a new venture aimed at enhancing Web3 gaming by exploiting AI and interactive gaming on zkSync.
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Mashreq & Fils pair up for corporate carbon offsetting service
Tue, 23rd Jan 2024
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fintech
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cleantech
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sustainability
Mashreq and UAE fintech, Fils, collaborate to launch a blockchain-based, carbon offsetting service to counter 'greenwashing'.
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Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Mon, 22nd Jan 2024
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martech
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ai
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digital advertising
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
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'Happiest Minds inspires at the seventh annual Blitz tech festival'
Mon, 22nd Jan 2024
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digital transformation
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genai
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ai
Bengaluru-based Happiest Minds Technologies inspired over 5,000 employees across India in its 7th annual Blitz tech festival, celebrating technological innovation and business growth.
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Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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martech
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.