CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 47

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GEN8 announces Generative AI training for knowledge workers
Thu, 18th Jan 2024
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physical security
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genai
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data privacy
Australian firm GEN8 has announced the Generative AI Navigator (GAIN) programme, a 3-week course designed to equip knowledge workers with the skills and insight required to navigate the emerging field of generative AI.
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Businesses plan sweep of loyalty program changes by 2027
Thu, 18th Jan 2024
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cx
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martech
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capgemini
Amidst economic woes, 9 in 10 businesses plan to revamp their loyalty schemes by 2027, with 65% expected to replatform.
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AI-driven customer experience heralds future trends
Thu, 18th Jan 2024
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data protection
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The integration of AI in Customer Experience could herald a major industry shift, bringing personalisation, cost reduction and large-scale operation.
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Document automation strategies for Asia Pacific financial services in 2024
Wed, 17th Jan 2024
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document management
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ecm
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fintech
In 2024, Asia Pacific financial firms are leaning into document automation strategies to enhance productivity, in a climate of rapid change boosted by pandemic, inflation, and employee disengagement.
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Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Wed, 17th Jan 2024
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sports
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monetisation
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data collection
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
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Getty Images CEO urges Sunak to back creative over AI industries
Wed, 17th Jan 2024
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physical security
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genai
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ai
Getty Images CEO, Craig Peters, warns Chancellor Rishi Sunak of risking UK GDP by favouring AI support over the critical creative industries.
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Victoria's Secret partners with Google Cloud to boost retail with AI
Tue, 16th Jan 2024
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public cloud
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cx
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martech
Victoria's Secret and Co. has announced a multi-year strategic partnership with Google Cloud, utilising AI technologies to enhance its online customer experience and accelerate core business functions.
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Microsoft unveils Copilot Pro & expands AI services to more businesses worldwide
Tue, 16th Jan 2024
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agentic ai
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copilots
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microsoft
Copilot is being extended to new businesses of different sizes in the software giants attempts to make AI commonplace.
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FranConnect introduces Analytics platform & revamped Royalty Manager
Mon, 15th Jan 2024
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transparency
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benchmarking
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finance
FranConnect unveils FranConnect Analytics, a real-time data platform, and revamps its Royalty Manager app to assist franchise and multi-location businesses in their operational and financial management.
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'X Business' gears up for global expansion with 'everything app' vision
Mon, 15th Jan 2024
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martech
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commerce systems
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ai
X Business is not just an app anymore, evolving to become the 'everything app' that blends experiences on a user-friendly interface, with 2024 set to bring its vision to life.
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Eagle Eye launches EagleAI for grocery, retail personalisation
Mon, 15th Jan 2024
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data analytics
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public cloud
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cx
Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.
Blackline cmo emily campbell
BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024
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network infrastructure
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digital transformation
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cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
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Jacob Annesley joins Gate 7 as Director of Public Relations & Content
Mon, 15th Jan 2024
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gaming
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digital entertainment
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netflix
Gate 7 has bolstered its team with the addition of experienced figure, Jacob Annesley, as the new Director of Public Relations and Content, marking a strategic advance towards innovation in destination marketing.
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Harnessing AI-Powered Business Intelligence for smarter marketing
Mon, 15th Jan 2024
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data analytics
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cx
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martech
Companies are revamping decision-making strategies with AI-powered business intelligence, sparking a revolution in data-breakdown for strategic planning and efficacy in marketing.
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ChatGPT introduces GPT Store for customised AI resources
Sat, 13th Jan 2024
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edutech
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data analytics
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martech
Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.
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Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Fri, 12th Jan 2024
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digital signage
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public cloud
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cx
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
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Epson first Japanese manufacturer to use 100% renewable energy
Fri, 12th Jan 2024
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cleantech
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printing
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sustainability
Japanese manufacturer Seiko Epson Corporation has become the first in its industry to transition to 100% renewable electricity at all of its global sites.
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Zendesk acquires AI firm Klaus to enhance customer experience
Wed, 10th Jan 2024
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devops
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cx
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martech
Zendesk enhances its customer experience (CX) solutions by acquiring AI firm Klaus, aiming to optimise agent performance and increase customer interaction quality.
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Yahoo introduces new features for privacy-focused ad testing
Wed, 10th Jan 2024
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data privacy
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yahoo
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chrome
Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.
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Retail firms urged to fortify supply chains via strategic M&A
Tue, 9th Jan 2024
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supply chain
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m&a
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oem
Virtualstock urges retail companies to use strategic M&A activities to bolster their supply chains, in light of rising volatility.