Latest news - Page 44

Seismic boosts AI capabilities and user collaboration with Winter 2024 product release, aimed at enhancing sales representative proficiency.

Rise in advanced AI voice cloning scams impersonating celebrities like Oprah and Elon Musk on social media are duping victims in phoney giveaways, reveals security firm Bitdefender.

GitHub unveils its AI tool, Copilot Enterprise, boosting developer efficiency by offering customised guidance throughout the software development process.

With the rise of QR code usage, a new form of phishing attack dubbed 'quishing' has surged, with cyber criminals exploiting the codes to steal personal data, warns Yubico's solutions architect, Josh Cigna.

Amid a period of substantial growth, Nest Commerce appoints former Dentsu Managing Director, Chris Howard, as their new Chief Operating Officer to propel ecommerce clientele into further expansion.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.

Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.

Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Global print management provider PaperCut secures the prestigious ISO 27001 Certification, marking a significant milestone in their Information Security Management System.

Cybersecurity expert, Tina Stewart, steps up as Chief Marketing Officer at IT security solutions provider, Utimaco, to bolster the firm's global market presence.