Latest news - Page 48

Technological advancements have spurred a projected growth of the social media management software market, anticipated to surge by $34.62 billion.

New Delhi-based performance marketing solutions provider marketing solutions provider, Adzcorner, projects a 40% revenue growth for fiscal year 2023-24.

IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

NEC X's strategic partnership with Persol Innovation's lotsful aims to bolster startups by leveraging the skills of top professionals from Japan's leading companies who enhance their careers through side jobs. This joint venture is set to provide cost-effective talent sources for US-based startups.

PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.

FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.

Perfect Corp. unveils its Global Trend Report highlighting Generative AI's game-changing role in shaping beauty and fashion trends via its acclaimed YouCam suite of apps.

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

Global smart TV shipments are expected to decrease by 5.5% in 2023, with zero growth in 2024, according to the IDC, amid economic challenges and consumer demand shifts. However, the Indian market bucks this trend showing robust growth.

Fujitsu unveils new subsidiary, Fsas Technologies, to target hardware market from April 2024, primarily focused on servers and storage solutions.

The surge in market growth is propelled by several strategies and technologies safeguarding digital content, according to a new report from Technavio.

Revolutionary technology allowing sharing of taste perceptions announced by NTT DOCOMO, Meiji University and H2L.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

Kentico hailed as Leader in Winter 2024's G2 Grid Report for Digital Experience Platforms thanks to high customer satisfaction and market presence.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.