CMOtech India - Technology news for CMOs & marketing decision-makers
India

Latest News - Page 83

Commerce Team & Block & Tam form strategic partnership
Marketing Technologies

Commerce Team & Block & Tam form strategic partnership

The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.

By Kaleah Salmon • 2 min read • Fri, 31st Jan 2025
VR mobile games on Android see 60% growth, 13 million new users
Gaming

VR mobile games on Android see 60% growth, 13 million new users

A new study by SplitMetrics reveals a remarkable 60% increase in new Android VR game users, with 13 million joining in 2024, marking record growth.

By Catherine Knowles • 3 min read • Thu, 30th Jan 2025
Gallabox raises USD $3.5m to boost AI WhatsApp tools
Software-as-a-Service

Gallabox raises USD $3.5m to boost AI WhatsApp tools

Gallabox has secured USD $3.5 million in seed funding to enhance its AI-driven WhatsApp tools, aiming to transform communication for small and medium enterprises.

By Melania Watson • 3 min read • Thu, 30th Jan 2025
Shirofune integrates LinkedIn Ads into ad platform suite
DevOps

Shirofune integrates LinkedIn Ads into ad platform suite

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

By Catherine Knowles • 3 min read • Wed, 29th Jan 2025
AI operationalisation challenges explored in new report
Supply Chain

AI operationalisation challenges explored in new report

Thoughtworks has unveiled its fifth Looking Glass report, emphasising AI's integration challenges and the urgent need for businesses to modernise data practices.

By Melania Watson • 2 min read • Tue, 28th Jan 2025
AI apps see 180% growth, TikTok leads social downloads
Social Media

AI apps see 180% growth, TikTok leads social downloads

Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.

By Kaleah Salmon • 2 min read • Tue, 28th Jan 2025
Equativ updates Maestro platform for better ad management
Marketing Technologies

Equativ updates Maestro platform for better ad management

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
Top trends shaping retail media to reach USD $179.5bn
Marketing Technologies

Top trends shaping retail media to reach USD $179.5bn

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

By Shannon Williams • 3 min read • Mon, 27th Jan 2025
Myriad360 appoints first Chief Marketing Officer, Halterman
Unified Communications

Myriad360 appoints first Chief Marketing Officer, Halterman

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

By Imee Dequito • 2 min read • Fri, 24th Jan 2025
Clay secures USD $40 million, valued at USD $1.25 billion
Customer Experience

Clay secures USD $40 million, valued at USD $1.25 billion

Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.

By Sean Mitchell • 3 min read • Fri, 24th Jan 2025
Pipeshift secures USD $2.5m for AI efficiency boost
Platform-as-a-Service

Pipeshift secures USD $2.5m for AI efficiency boost

AI infrastructure startup Pipeshift has secured USD $2.5 million in seed funding for its innovative platform aimed at streamlining AI deployment efficiency.

By Melania Watson • 3 min read • Fri, 24th Jan 2025
Offline coupons drive higher engagement over online ones
FujiFilm

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
Kentico celebrates digital innovation with 2024 awards
EduTech

Kentico celebrates digital innovation with 2024 awards

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
PPDS extends partnership with Oracle Red Bull Racing team
Unified Communications

PPDS extends partnership with Oracle Red Bull Racing team

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

By Catherine Knowles • 4 min read • Thu, 23rd Jan 2025
eToro appoints Lale Akoner as Global Market Analyst
BBC

eToro appoints Lale Akoner as Global Market Analyst

eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.

By Imee Dequito • 2 min read • Thu, 23rd Jan 2025
Qualtrics & SAP partner to enhance employee experiences
Human Capital Management

Qualtrics & SAP partner to enhance employee experiences

Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.

By Melania Watson • 2 min read • Thu, 23rd Jan 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
AI & automation drive advertising shifts in 2025 report
Digital Transformation

AI & automation drive advertising shifts in 2025 report

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Blackmagic URSA Cine 12K LF now Netflix approved
Digital Entertainment

Blackmagic URSA Cine 12K LF now Netflix approved

Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.

By Sean Mitchell • 2 min read • Tue, 21st Jan 2025