CMOtech India - Technology news for CMOs & marketing decision-makers

Customer data stories - Page 3

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Searchspring partnership boosts personalised eCommerce
Fri, 23rd Feb 2024
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cx
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data analytics
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martech
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
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Medallia launches Agile Research for advanced market insights
Tue, 13th Feb 2024
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uc
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data analytics
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cx
Medallia, Inc. unveils Medallia Agile Research, an advanced self-service market research tool integrated into its Experience Cloud, aimed at enabling fast, comprehensive surveys and data collection while preserving the integrity of an organisation's data history.
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Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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Simplifying the security challenge of operating in multi-cloud
Thu, 8th Feb 2024
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private cloud
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data analytics
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encryption
Overcoming the challenging complexity of multi-cloud operations requires an innovative approach to security focusing on cloud, clusters, containers, customer data and code, commonly referred to as the '5 C’s'.
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Twilio honours AI startups pushing innovation in customer engagement
Tue, 30th Jan 2024
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data analytics
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cx
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martech
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
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Data Privacy Day: Zoho highlights the need for more education
Fri, 26th Jan 2024
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edutech
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data analytics
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martech
Data Privacy Day: Zoho stresses the vital need for businesses to educate themselves, increase transparency and bolster data privacy practices as AI use intensifies.
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Data Privacy Day: Vectra AI emphasises a proactive approach
Fri, 26th Jan 2024
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data protection
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data analytics
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martech
In celebration of International Data Privacy Day, Vectra AI's Chris Fisher stresses the need for organisations to take a proactive stance in improving data protection measures.
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Sternum & ChargePoint secure Home Flex against IoT vulnerabilities
Fri, 26th Jan 2024
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data analytics
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martech
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iot
In a bid to combat IoT vulnerabilities, security firm Sternum collaborates with ChargePoint to enhance the protection of ChargePoint Home Flex, following the uncovering of significant security flaws.
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CybeReady releases new Data Privacy Toolkit for CISOs
Thu, 25th Jan 2024
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data analytics
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data protection
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martech
Global security firm, CybeReady, introduces a free Data Privacy CISO Toolkit to support data protection initiatives, coinciding with Data Privacy Week.
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71% of Australian small businesses view cyber attacks as major risk
Fri, 19th Jan 2024
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data analytics
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network infrastructure
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martech
Cybersecurity threats are escalating for Australian small businesses, with 71% viewing it as a major risk, says a global study by McAfee and Dell Technologies.
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Eagle Eye launches EagleAI for grocery, retail personalisation
Mon, 15th Jan 2024
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data analytics
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public cloud
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cx
Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.
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Intel and DigitalBridge launch enterprise AI firm Articul8
Thu, 4th Jan 2024
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uc
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it training
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data analytics
Intel and DigitalBridge have launched Articul8, an independent AI company delivering comprehensive GenAI platform solutions with safeguarded, scalable and varied deployment options.
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Global modular data centres market to reach $81.2bn by 2030
Tue, 2nd Jan 2024
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virtualisation
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network infrastructure
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data analytics
The global modular data centres market is anticipated to surge to USD$81.2bn by 2030, due to efficiency and flexibility, says Research and Markets report.
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Safetica partners with Kaira to boost data security in APAC region
Thu, 21st Dec 2023
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data analytics
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martech
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dlp
Safetica forms strategic alliance with Kaira to enhance data security solutions and cater to increasing cybersecurity needs in the APAC region.
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Jscrambler secures PCI DSS v4.0 compliance boosting client-side protection
Wed, 20th Dec 2023
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data analytics
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data protection
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martech
Jscrambler, a client-side protection platform, achieves PCI DSS v4.0 compliance, showcasing their commitment to secure transactions.
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Certinia integrates advanced AI in service-oriented platform for improved efficiency
Mon, 18th Dec 2023
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data analytics
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martech
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hcm
US tech firm, Certinia, integrates advanced AI into its service-oriented platform, aiming to revolutionise enterprise operations globally.
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Cheap as Chips streamlines operations with SOTI MobiControl solution
Thu, 14th Dec 2023
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encryption
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data analytics
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martech
Cheap as Chips improves store operations across remote Australia using SOTI MobiControl solution, enabling better connectivity and enhanced customer service.
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Eagle Eye Group appoints first Chief Artificial Intelligence Officer
Thu, 14th Dec 2023
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martech
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data analytics
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cdp
Eagle Eye Group hires Jean-Matthieu Schertzer as its first Chief AI Officer, aiming to bolster AI-driven personalised retail promotions.
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Ecosystm & Verint Playbook highlights wider scope needed for CX strategies
Tue, 12th Dec 2023
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uc
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data analytics
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cx
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
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Indian banks embrace FICO Platform for business growth
Mon, 11th Dec 2023
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data analytics
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fintechs
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cx
Indian private-sector banks are adopting the FICO Platform to enhance growth and decision-making via AI capabilities.