CMOtech India - Technology news for CMOs & marketing decision-makers

Customer data stories - Page 4

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Indian banks embrace FICO Platform for business growth
Mon, 11th Dec 2023
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data analytics
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fintech
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cx
Indian private-sector banks are adopting the FICO Platform to enhance growth and decision-making via AI capabilities.
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Zoom looks to enhance CX with AI-powered refinements
Thu, 7th Dec 2023
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crm
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uc
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data analytics
Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.
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The surprising reason customers are abandoning digital transactions
Tue, 5th Dec 2023
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data analytics
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martech
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iam
Businesses need to create easy, secure and personalised buying experiences that alleviate security concerns without collecting too much personal data.
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Fivetran unveils new capabilities supporting Delta Lake on Amazon S3
Fri, 1st Dec 2023
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data analytics
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hyperscale
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public cloud
Fivetran expands offering with new support for Delta Lake on Amazon S3, new capabilities aim to enhance data lake usage and governability.
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Lack of central data storage hinders customer support, reveals Sprinklr report
Fri, 24th Nov 2023
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cx
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data analytics
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martech
A Sprinklr report reveals that 46% of CX leaders lack the central data storage vital for a competitive customer service.
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Logpoint confirms data security commitment following SOC 2 Type II audit
Tue, 21st Nov 2023
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saas
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private cloud
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data analytics
Logpoint fortifies pledge to protect customer data after passing the stringent System and Organisation Control 2 Type II audit.
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Qrious retains ISO security certifications amid New Zealand's data concerns
Mon, 20th Nov 2023
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data analytics
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martech
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cdp
Qrious upholds its ISO 27001 and 27701 certifications amidst increasing data privacy concerns in New Zealand's growing cloud computing industry.
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ConnectID brings digital identity solutions to Australian recruitment sector
Fri, 17th Nov 2023
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data analytics
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martech
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risk & compliance
ConnectID partners with Referoo, offering real-time, secure digital identity verification to the Australian recruitment sector.
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Keeper Security urges retailers to prep for holiday season cyber threats
Fri, 17th Nov 2023
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malware
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firewalls
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ransomware
Keeper Security, a top cybersecurity software firm, warns retailers to brace for potential cyber threats during the holiday season.
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Microsoft announces AI companion 'Copilot' to enhance Azure management
Fri, 17th Nov 2023
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datacentre infrastructure
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data analytics
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martech
Microsoft unveils AI tool 'Copilot' to assist in managing Azure cloud services, promising increased efficiency and productivity.
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TeamViewer integrates Tensor with SAP Service Cloud for efficient customer service
Thu, 9th Nov 2023
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data protection
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data analytics
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martech
TeamViewer's Tensor is now integrated with SAP Service Cloud, improving customer service efficiency and data security.
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Bletchley Park AI summit highlights global threat & essential safety strategy
Tue, 7th Nov 2023
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edutech
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it training
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data analytics
Bletchley Park AI Safety Summit underscored serious artificial intelligence threats, urging for a global safety roadmap.
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Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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data analytics
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martech
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cdp
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
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Cohesity launches SmartFiles on Snowflake Data Cloud for advanced data analysis
Wed, 1st Nov 2023
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data analytics
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martech
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partner programmes
Cohesity announces the launch of SmartFiles on Snowflake Data Cloud, intended to enhance data analysis and ensure compliance.
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Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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cx
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data analytics
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
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FullStory appoints Lindsay Bayuk as CMO
Thu, 31st Aug 2023
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martech
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data analytics
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cdp
FullStory appoints Lindsay Bayuk as Chief Marketing Officer, reinforcing their leadership team in digital experience intelligence.
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Selector Strengthens Security with New CISO & Key Certifications
Thu, 27th Jul 2023
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martech
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data analytics
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risk & compliance
Selector appoints Rick Bill as CISO, achieves ISO 27001 certification and SOC2 Type II Attestation, strengthening their information security program.
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Salt Security appoints Ori Bach as EVP of Product
Thu, 27th Jul 2023
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martech
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data analytics
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cdp
Salt Security appoints Ori Bach as EVP of Product to drive product vision and meet growing demand for API security platform.
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Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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data analytics
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digital transformation
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martech
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
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Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
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martech
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data analytics
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cdp
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.