CMOtech India - Technology news for CMOs & marketing decision-makers

ROI stories - Page 12

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Fragmented cybersecurity costs firms up to 5% revenue

Mon, 3rd Feb 2025
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firewalls
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digital transformation
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advanced persistent threat protection
IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.
Terry smagh  infor senior vice president and general manager for asia pacific and japan

A well-oiled machine: How ERP solutions drive ROI and better customer experiences

Wed, 29th Jan 2025
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data analytics
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cx
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martech
Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.
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Equativ updates Maestro platform for better ad management

Mon, 27th Jan 2025
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martech
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clean technologies
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
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AI in 2025: Multi-modal, data access, & infrastructure

Mon, 27th Jan 2025
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storage
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aiops
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llms
Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.
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SandboxAQ secures $300m to advance AI quantum tech

Thu, 26th Dec 2024
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llms
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ai
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cybersecurity
SandboxAQ has secured over $300 million in funding, bringing its pre-money valuation to $5.3 billion as it advances in AI and quantum technology.
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Akamai reveals $9.6m benefit and 152% ROI from Guardicore use

Thu, 19th Dec 2024
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firewalls
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advanced persistent threat protection
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breach prevention
A recent Forrester study reveals Akamai's Guardicore Segmentation solution offers organisations a USD $9.6 million benefit over three years and 152% ROI.
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APAC enterprises to prioritise AI ROI by 2025, says report

Thu, 19th Dec 2024
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digital transformation
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cx
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martech
A new report indicates that over half of Asia-Pacific enterprises expect to optimise AI investments for better long-term ROI by 2025, moving beyond initial trials.
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AI's impact on cybersecurity: challenges & strategies

Tue, 17th Dec 2024
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advanced persistent threat protection
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genai
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data privacy
As AI's influence grows, the cybersecurity landscape will face new regulations and challenges by 2025, urging firms to adapt to dynamic compliance measures.
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Canto launches platform to aid in digital asset management

Thu, 12th Dec 2024
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
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Analytic Partners strengthens APAC leadership with new roles

Thu, 5th Dec 2024
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cfo
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leadership
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woolworths
Analytic Partners has promoted Paul Sinkinson to Managing Director, APAC, and appointed Nikki Taylor as Director of Marketing for the region.
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Avanade advises mid-market firms to rethink AI strategies

Tue, 3rd Dec 2024
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ai ethics & governance
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avanade
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roi
Avanade is urging mid-market firms to rethink AI adoption, focusing on a people-centric approach amid concerns over job displacement and workplace dynamics.
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Surveil & AI4SP join forces to guide AI transformations

Mon, 2nd Dec 2024
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saas
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data analytics
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digital transformation
Surveil and AI4SP have formed a global partnership to help organisations navigate responsible AI adoption amid budget constraints, aiming for transformational change.
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GroupBy & Topsort unite to enhance retail media sales

Tue, 26th Nov 2024
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cx
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martech
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e-commerce
GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.
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Weee! partners with Topsort to boost retail media strategy

Fri, 22nd Nov 2024
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devops
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cx
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martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
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New Relic report: Observability quadruples retail ROI

Thu, 21st Nov 2024
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ai
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e-commerce
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cloud services
New Relic's latest report reveals that investing in observability solutions can deliver a fourfold return for retail businesses by enhancing customer interactions.
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Hitachi launches AI platform with NVIDIA to enhance GenAI

Wed, 20th Nov 2024
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storage
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data analytics
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digital transformation
Hitachi Vantara has launched Hitachi iQ, integrating NVIDIA HGX to enhance AI infrastructure and address companies' growing AI implementation needs.
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Organisations struggle with GenAI ROI despite strategies

Tue, 19th Nov 2024
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digital transformation
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partner programmes
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genai
A global study by NTT DATA reveals organisations struggle to align AI strategies with business goals, hampering ROI despite widespread GenAI investment.
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Avanade report: mid-market firms embrace AI despite hurdles

Mon, 18th Nov 2024
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data analytics
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digital transformation
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genai
Avanade's new Trendlines report reveals mid-market firms are eager to adopt AI despite facing significant challenges in achieving sustainable success.
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Zendesk unveils AI Dynamic Pricing Plan for flexibility

Fri, 15th Nov 2024
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cx
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martech
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Zendesk unveils its AI Dynamic Pricing Plan, enabling businesses to flexibly invest in AI and automation to meet evolving service needs.
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Zendesk unveils AI dynamic pricing for flexible integration

Tue, 12th Nov 2024
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cx
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martech
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ai
Zendesk has launched a pioneering AI Dynamic Pricing Plan, allowing businesses to flexibly integrate AI and human agents, enhancing customer service strategies.