CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 15

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Why women's influence in tech matters beyond headcount

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International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Moving the goalposts: Why the CRO role needs a rebrand

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data analytics
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partner programmes
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
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Policy reform must be matched by shifts in culture, hiring and progression

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productivity
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New UK gender pay and menopause plans hailed, but leaders warn only deeper shifts in hiring, culture and progression will close gaps.
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Pocket FM taps OpenAI to power AI-native audio growth

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Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Women in tech & finance call for systems to catch up

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digital transformation
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fintech
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erp
Women in tech and finance say workplaces must be redesigned, with data-led accountability and digital finance access to match women's ambitions.
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Criteo becomes first adtech partner for ChatGPT ads

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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
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Urban design as economic policy: Why women's safety pays

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smart cities
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surveillance
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healthtech
Designing safer, women-friendly streets could unlock trillions in growth by boosting female labour, turning urban planning into economic policy.
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Amperity hires Bridget Perry as Chief Marketing Officer

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data protection
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digital transformation
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Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
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In the age of AI, human diversity is the defining advantage

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digital transformation
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risk & compliance
In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.
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The power of being multidimensional: A woman's strength lies in honoring all her identities

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legaltech
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A deputy general counsel and Reiki healer argues women's power lies in rejecting boxes and leading with all their identities at once.
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International Women's Day: What real equity looks like in business

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partner programmes
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.
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Getting comfortable with discomfort: Advancing female leadership in technology

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Female leaders say embracing discomfort and broadening ideas of who belongs in tech is vital to unlock innovation and gender-balanced leadership.
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The importance of 'the connectors' in an AI-powered industry

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digital transformation
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data science
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martech
In an AI-driven adtech world, unsung 'connectors'-often women-are emerging as key leaders, translating innovation into real-world impact.
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Women call for visibility & voice in cybersecurity

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risk & compliance
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cybersecurity
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recruitment
Women in cybersecurity demand real visibility and inclusion, warning that lack of female voices skews risk, products and leadership decisions.
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Mid-market firms stall at pilot stage for agentic AI

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digital transformation
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hyperscale
Most mid-market firms are stuck in pilot agentic AI trials as governance lags, even while 43% leapfrog directly into agent-based systems.
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Typeface unveils AI engine for governed marketing at scale

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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
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Meta refines ad click metrics with engage-through shift

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data analytics
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martech
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facebook
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.
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AI in love lives: help for some, a deal-breaker for others

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genai
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data privacy
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AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.
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Incode hits iBeta Level 3 with passive selfie liveness

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devops
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biometrics
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fintech
Incode claims first iBeta Level 3 PAD pass for passive selfie liveness on iOS and Android, reporting 0% error rates in testing.
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MSCI names Dinesh Gupta Chief Data & Operations Head

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data analytics
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digital transformation
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MSCI appoints ex-Goldman executive Dinesh Gupta as Chief Data Officer and Global Head of Operations to drive its data and AI strategy.