CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 13

Aditya

Kernel in the crosshairs: The BlackSanta threat campaign targeting recruitment workflows

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A stealthy BlackSanta malware spree is hijacking HR recruitment workflows, killing endpoint defence tools and exfiltrating sensitive data.
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Shopify, Klaviyo deepen tie-up for global eCommerce

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Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
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Platform consolidation the path to strategic compliance value - Workiva

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data analytics
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digital transformation
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hcm
Consolidated GRC platforms are turning box-ticking compliance into strategic value, says Workiva, as AI raises the stakes on data quality.
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AI is key to smarter shelves in the UK retail stores

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data analytics
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digital transformation
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cx
AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.
Two professional women award stage with data streams and charts

AutoRek leaders honoured at Women in Tech & Data Awards

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fintech
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partner programmes
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risk & compliance
AutoRek's Michelle Earp and Amelia Doyle win top Women in Tech & Data Awards for marketing leadership and diversity and inclusion work.
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Luma unveils unified AI agents to streamline creativity

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digital transformation
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Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
Smartphone travel booking social creator content personalized ui

Taboola predicts five trends reshaping travel marketing

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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Chennai real estate office agent guiding couple floorplans

DRA launches Chennai's first AI home sales assistant

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crm
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smart cities
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data analytics
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
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Salesforce unveils Agentforce AI tools for healthcare

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martech
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risk & compliance
Salesforce launches Agentforce for Health, promising AI agents to cut admin burdens and streamline patient access, public health and research.
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Origami launches chat-based AI tool for sales leads

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cx
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Origami unveils a chat-based AI that builds sales lead lists from plain-English prompts, starting at USD $80 a month on flat pricing.
5.4 thinking hero %2b seo

OpenAI unveils GPT-5.4 with advanced computer use tools

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saas
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digital transformation
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OpenAI launches GPT-5.4 with “Thinking” mode and native computer control, targeting advanced coding, office workflows and safer automation.
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Global Day of Unplugging pushes brands to cut noise

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data protection
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cx
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Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Corporate worker inbox overwhelmed by similar suspicious emails

Dell email mixes payment-style header with promos

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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
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B2B marketers struggle to manage brand visibility in AI

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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
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Five red flags that suggest your AI content is actually hurting your rankings

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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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DangleAds names Saurabh Wason Assistant Vice President

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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Laura fox  1

Trust, transformation and the women leading modern client partnerships

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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
Minimalist laptop contract uk flag online consumer rights

New BS ISO 21800 aims to simplify online contracts

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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Laptop shoppable product grid with digital ad banners on desk

Vudoo & PubMatic launch shoppable programmatic ads

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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Uma pendyala

Cyber safety for women: Tackling stalking, deepfakes and online harassment

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data protection
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physical security
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ai ethics & governance
As India marks International Women's Day, women warn of rising cyberstalking, deepfakes and online abuse curbing their digital freedom.