Latest news - Page 11
Trust as a measurable asset for CMOs in the age of AI
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
Workday unveils Sana, an AI hub for HR, finance & apps
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digital transformation
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martech
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hcm
Workday launches Sana, a conversational AI hub to search, act and automate workflows across its HR, finance tools and third-party apps.
Pattern appoints David Jennison to lead European growth
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Okta unveils security blueprint for enterprise AI agents
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saas
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robots
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digital transformation
Okta launches AI agent security blueprint and upcoming Okta for AI Agents product to govern identity, access and kill-switch controls.
The new world of GEO - are you ready?
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Adobe & Nvidia deepen AI pact for creative workflows
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe chief Shantanu Narayen to step down amid AI shift
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
Thrive Global AI posts USD $2.5m sales, unveils tool
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data analytics
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digital transformation
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supply chain
Thrive Global AI reports USD $2.5m in early sales, secures USD $4.5m in bookings and launches a real-time analytics module for brands.
The Golden Triangle of marketing in the AI era
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Google Maps adds AI chat & 3D immersive navigation
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smart cities
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martech
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personalisation
Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
Qualtrics named Leader in Gartner Voice of Customer
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uc
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data analytics
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digital transformation
Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.
LivTech adds CMO & CRO to drive healthcare tech growth
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saas
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
Constructor posts surge on AI retail search momentum
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hyperscale
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cx
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martech
Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
Entrepreneurs turn to AI for efficiency, not new markets
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robots
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manufacturing
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data analytics
Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.
Seedtag unveils Liz Agent AI to speed media planning
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
G2A adds Klarna to offer flexible payments for gamers
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gaming
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fintech
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digital entertainment
G2A adds Klarna at checkout, letting European gamers split or delay payments on over 90,000 digital titles and in-game purchases.
Fake Claude AI ads spread malware to target developers
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cloud security
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phishing
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application security
Fake Claude AI search ads are spreading info-stealing malware, hijacking developer credentials and cloud access via spoofed download sites.
Gallagher unveils AccessNow cloud at ISC West 2026
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digital transformation
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socs
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physical security
Gallagher will debut its AccessNow cloud platform at ISC West 2026, pitching an integrated vision for future access control design.