Latest news - Page 10 - CMOtech India

Adapting to change: How SEO specialists can leverage Google's generative AI update

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digital transformation

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martech

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genai

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Adobe adds custom models to Firefly in public beta

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saas

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martech

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physical security

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

Australian boardroom reviewing event travel expense risk charts

HeadBox urges tighter control of corporate events spend

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saas

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risk & compliance

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erp

HeadBox warns that fragmented control of meetings and events spend is exposing corporates to rising cost, compliance and governance risks.

Three ai brains cable circuits linked to books and web pages

Study finds AI models develop distinct citation habits

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martech

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genai

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llms

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

Qualtrics boosts CX suite with new AI & automation tools

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uc

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data analytics

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digital transformation

Qualtrics unveils AI-driven CX upgrades to unify feedback, automate text analysis and deploy agents that resolve customer issues in real time.

Multi gen shoppers reading detailed eco labels in us supermarket

Generational divides shape how shoppers use green data

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martech

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commerce systems

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partner programmes

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

The zero-click future: How to optimize your email strategy for AI

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cx

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martech

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personalisation

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

Bengaluru indian classroom students 3d stem simulation screen

LOGIC & PhiBonacci bring 3D STEM labs to classrooms

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e-learning

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ar, vr & metaverse

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teched

LOGIC and PhiBonacci partner to embed 3D STEM simulations directly into classroom displays, turning each screen into a ready-made virtual lab.

The pros and cons of AI in content generation: all you need to know

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digital transformation

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martech

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personalisation

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

AI agents vs AI automations: how to get the mix right in your future marketing strategy

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digital transformation

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cx

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martech

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

Boomi tops 2026 Gartner iPaaS rankings for execution

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saas

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hybrid cloud

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data analytics

Boomi tops Gartner's 2026 iPaaS Magic Quadrant for Ability to Execute, extending its run in the Leaders segment to a 12th year.

Modern us contact center ai dashboard data streams customer support

Qualtrics unveils AI tools to fix customer issues fast

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uc

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data analytics

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digital transformation

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

Global market research dashboard synthetic panels english markets

Qualtrics launches synthetic panels & hub to speed research

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data analytics

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digital transformation

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cx

Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.

SeenThis & Vudoo team up to power shoppable video ads

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cx

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martech

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e-commerce

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Stressed marketer cluttered desk unique vibrant post amid dull stream

AI speeds up content production, but sameness a problem

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cx

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martech

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rpa

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

Online communities retail media ecommerce planning flat illustration

Pacvue adds Reddit Ads to unify retail media planning

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cx

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martech

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commerce systems

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

Modern retail store digital screens audio sync data visualisation

Barrows & QSIC sync in‑store audio with digital video

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digital signage

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cx

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martech

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

Multiply founders matt jayson and ashish warty

Multiply raises USD $9.5m for self-learning B2B ads

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crm

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devops

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martech

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Lexar to unveil Argentina-themed storage at India expo

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storage

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gaming

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surveillance

Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.

Global telecom network expansion europe mea asia africa vector

Indigo Telecom hires Ilex to drive global growth push

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network infrastructure

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hyperscale

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dc

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.