CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 10

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App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
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Robotic Marketer founder addresses workplace gender issues
Fri, 21st Feb 2025
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employment
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gender equality
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gender gap
Mellissah Smith, Founder of Robotic Marketer, champions gender equality in workplaces, urging both men and women to actively support female career growth.
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Adobe celebrates 35 years of Photoshop with new series
Thu, 20th Feb 2025
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martech
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ai
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visual effects
Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.
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Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
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Sitecore unveils over 250 AI-driven platform enhancements
Thu, 20th Feb 2025
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devops
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ecm
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cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
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Ignition appoints Bec Donnelly as VP for global expansion
Wed, 19th Feb 2025
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hcm
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partner programmes
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management
Ignition has appointed Bec Donnelly as Senior Vice President of People & Culture to drive its global expansion strategy and enhance team performance.
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Nishant Arora named SVP of marketing at Netcore Cloud
Wed, 19th Feb 2025
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.
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HubSpot & Canva join forces to streamline design processes
Wed, 19th Feb 2025
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martech
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cdp
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collaboration
HubSpot and Canva have teamed up to enhance efficiency for small and medium-sized businesses by integrating Canva's design tools within HubSpot's platform.
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Proto appoints Todd Bouman as CEO amid rapid expansion
Mon, 17th Feb 2025
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edutech
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samsung
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hp
Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.
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Unlocking India’s digital commerce potential: UPI’s transformative role
Mon, 17th Feb 2025
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saas
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martech
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commerce systems
India's digital commerce is set to soar, with UPI dominating payments as e-commerce transactions surge. By 2027, UPI is projected to exceed USD 150 billion.
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AI agents revolutionising life across multiple sectors
Fri, 14th Feb 2025
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iot
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healthtech
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agentic ai
AI agents are set to transform daily life across sectors, optimising everything from smart homes to personalised shopping, according to Raphael Allstadt.
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Marketers anticipate rise in content demands by 2025
Fri, 14th Feb 2025
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.
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Black Pearl Group launches Bebop, AI sales platform
Fri, 14th Feb 2025
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data analytics
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martech
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digital marketing
Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.
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F5 launches ADC 3.0 to support AI-driven applications
Fri, 14th Feb 2025
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hybrid cloud
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application security
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cybersecurity
F5 has launched ADC 3.0 to bolster application security and delivery, addressing the growing demands of AI applications as enterprises rapidly adopt these technologies.
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Cloudinary launches 3D platform to boost e-commerce sales
Fri, 14th Feb 2025
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cx
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martech
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ecommerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.
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SOAX introduces affordable Shopee Scraper API for retailers
Fri, 14th Feb 2025
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data analytics
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api
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ecommerce
SOAX has unveiled its new Shopee Scraper API, providing businesses access to vital ecommerce data from the popular Southeast Asian platform at a fraction of the cost.
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Sinch Mailjet enhances email marketing with AI updates
Fri, 14th Feb 2025
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cx
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martech
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ai
Sinch has unveiled major updates to its email marketing tool, Mailjet, including a new AI template generator and improved user experience features.
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NTT DATA's report highlights 2025 tech trends impact
Thu, 13th Feb 2025
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hyperscale
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dc
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ai
NTT DATA has unveiled its Technology Foresight 2025 report, highlighting five key tech trends set to transform businesses, including AI-enhanced communication.
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Monday's AI service platform launches for all users
Thu, 13th Feb 2025
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cx
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martech
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service management
monday.com has launched its AI-driven enterprise service management platform, monday service, now available for all users after a successful beta phase.
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AI & privacy-first tech driving APAC mobile app surge
Thu, 13th Feb 2025
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gaming
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digital entertainment
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ai
Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in e-commerce app installs in APAC, driven by AI and privacy-first technologies.