CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 14

Usha iyer

Sustainability as soft power: How women are re-engineering the future through green education

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Women educators are quietly wielding green education as soft power, reshaping how the next generation learns, leads and lives sustainably.
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Leadership, transformation, and designing what's next for women

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digital transformation
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hybrid & remote work
An Iranian tech leader calls for women to claim space in AI and redesign leadership so work and family expand, not limit, their futures.
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Anthropic unveils new metric to gauge AI job exposure

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A new study examining AI use across occupations finds little evidence of rising unemployment so far, though hiring of younger workers may be slowing.
Deepthi

Architecting inclusion: Industrial corridor design and the risk of structural lock-In

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smart cities
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India's industrial corridors risk locking in unequal workforce structures unless inclusion, mobility and care design guide early planning.
Emma mani  director of people and culture japac  gumgum

It's time to make a genuine effort to retain experienced and capable women

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hcm
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apm
Tech must scrap the 'invisible shelf life' on mid-life women and redesign work so experience, not age, determines who leads and stays.
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Lessons from IIIT-B: Building an ecosystem where women thrive, not just survive

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edutech
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digital entertainment
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clean technologies
IIIT-Bangalore's gender-equal campus shows how thoughtful policy and support can help women in tech thrive, on campus and beyond.
Fabrizia

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
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LiveRamp unveils AI agents for data-driven marketing

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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Sim kaur headshot opt 2

Invisible labour in a digital world

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partner programmes
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hybrid & remote work
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marketing
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
Valiant   natalie ip

International Women's Day - women, confidence, and the credit gap

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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Aleesha naxakis headshot

Style, substance, and strategy: Drawing similarities between pageantry and PR

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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
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Start training for a job that doesn't exist yet

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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
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Hands-on Review: espresso Lite 15 portable display

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martech
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personalisation
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cdp
Add a second screen to your laptop bag. The Espresso Lite 15 aims to deliver a lightweight portable monitor for work on the move.
Emily parker woodland at ridepanda

What women actually want from the future of work (Hint: It's not ping-pong tables)

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hcm
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hybrid & remote work
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clean technologies
Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.
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What a stressed market taught me about marketing

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In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.
Sandra aldi

How can the tech industry sustain gender equality momentum?

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hcm
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it industry
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internships
From anonymised hiring to visible female leaders, tech must turn equality intent into daily action to sustain momentum for women.
Gabriela rodrigues  chief impact officer at droga5 sa%cc%83o paulo

Optimizing performance. Forgetting meaning

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clean technologies
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sustainability
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iwd
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
Iveta headshot

Words of wisdom from Chaos female leaders: Leadership lessons for the future of technology

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hcm
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cmo
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ict sector
Female leaders at Chaos share lessons on empathy, ambition and resilience, redefining what successful tech leadership looks like today.
Monica ohara 2

The future of marketing is built on open data infrastructure

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data analytics
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cx
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.