Latest news - Page 21

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

Apple has launched its Apple Intelligence software update across iPhone, iPad, and Mac, enhancing user privacy and device capabilities.

Zoho has announced a partnership with NVIDIA to enhance its AI capabilities, investing USD $10 million to improve large language models for its SaaS applications.

The Global AI Ethics Institute has launched its first White Paper Prize, offering a USD $1,000 reward for outstanding research in AI ethics.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

AND Solutions has entered a multi-year agreement with Crayon and Microsoft to enhance its operations in the APAC region via the Microsoft Commercial Marketplace.

A new report reveals that AI now drives cloud demand, with Microsoft leading the race, followed by AWS and Google, as 22% of recent projects integrate AI.

Celonis is expanding its presence in Australia and New Zealand, aiming for growth and partnerships while targeting the broader Asia-Pacific market.

Celonis is using AI to help clients achieve their sustainability goals by optimising processes and illuminating emissions, amidst rising regulatory pressures.

Celonis has launched Networks, a feature designed to enhance process collaboration among businesses, improving supply chain efficiency and transparency.

Celonis has launched AgentC, a suite of AI agents enhanced with process intelligence, aimed at streamlining enterprise applications and boosting efficiency.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Cosentino has introduced an AI assistant for credit block management, enabling credit managers to process blocked sales orders five times faster.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.