Latest news - Page 22

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Following its 10.10 Travel Fest campaign, Traveloka has experienced a 127% surge in travel searches, signalling a boost in travel planning across Southeast Asia and Australia.

A Salesforce survey reveals that while 84% of CIOs view AI as vital as the internet, only 11% have fully implemented it amidst significant hurdles.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

Sitecore has announced it has surpassed USD $500 million in annual recurring revenue for fiscal year 2024, driven by strong demand for its digital experience platform.

Everstage has successfully raised USD $30 million in Series B funding, led by Eight Roads Ventures, to enhance its innovative sales commission management platform.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

An independent survey reveals most brands struggle with integrating multiple digital asset management systems, facing notable workflow and collaboration challenges.

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

Amplitude's 2024 Next Hottest Products Report reveals five leading products boasting over 200% growth through effective customer engagement strategies.

Keith Pitt, the founder of Buildkite, is redefining CI/CD processes to enhance security amid rising vulnerabilities in tech environments.

Miro has launched its Innovation Workspace, an AI-driven platform designed to streamline innovation processes, marking its biggest release since 2012.

LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.

Liftoff has launched Cortex, a machine learning platform poised to enhance mobile ad campaign performance significantly through advanced data processing techniques.

Zendesk has unveiled a range of AI innovations aimed at enhancing customer service, including an AI Agent Builder requiring minimal training for users.

Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.

Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and e-commerce success.