CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 17

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Kentico celebrates digital innovation with 2024 awards
Thu, 23rd Jan 2025
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edutech
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digital transformation
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ecm
The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.
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Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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digital marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
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PPDS extends partnership with Oracle Red Bull Racing team
Thu, 23rd Jan 2025
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digital signage
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displays & projectors
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collaboration
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.
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eToro appoints Lale Akoner as Global Market Analyst
Thu, 23rd Jan 2025
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bbc
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bloomberg
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etfs
eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.
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Qualtrics & SAP partner to enhance employee experiences
Thu, 23rd Jan 2025
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hcm
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ai
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productivity
Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.
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Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
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Blackmagic URSA Cine 12K LF now Netflix approved
Tue, 21st Jan 2025
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digital entertainment
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netflix
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video tech
Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.
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EY report highlights AI trends & challenges for 2025
Mon, 20th Jan 2025
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malware
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digital transformation
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phishing
EY Consulting has released its Transformation Insider, examining AI trends in 2025, highlighting security risks and the need for strategic oversight in tech.
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Tapestry utilises Adobe AI for digital twin design boost
Mon, 20th Jan 2025
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digital twins
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genai
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ai
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.
Karl van den bergh  chief marketing officer at illumio
Illumio appoints Karl Van den Bergh as Chief Marketing Officer
Fri, 17th Jan 2025
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cloud security
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advanced persistent threat protection
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breach prevention
Illumio has appointed Karl Van den Bergh as Chief Marketing Officer, aiming to enhance global marketing efforts for its breach containment solutions.
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Why traditional loyalty programs are failing to meet modern customer expectations
Thu, 16th Jan 2025
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crm
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cx
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martech
Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.
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Phyllo honoured with SmartBear Developer Visibility Award
Thu, 16th Jan 2025
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api
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software development
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engineering
Phyllo has been honoured with SmartBear's inaugural Developer Visibility Award for outstanding developer practices, enhancing its API delivery and software reliability.
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Siemens enhances digital twins with new NVIDIA integration
Wed, 15th Jan 2025
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digital transformation
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digital twins
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agentic ai
Siemens has unveiled its Teamcenter Digital Reality Viewer, integrating NVIDIA Omniverse to elevate photorealistic visualisation in product development.
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Informatica & Databricks bring GenAI to data platforms
Wed, 15th Jan 2025
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data analytics
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low-code
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no-code
Informatica has unveiled advancements in partnership with Databricks, enhancing the Data Intelligence Platform with GenAI capabilities for streamlined data management.
Adobe
Adobe unveils Live Co-Editing feature in Photoshop beta
Wed, 15th Jan 2025
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edutech
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martech
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genai
Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.
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SuperDial acquires MajorBoost to enhance voice AI in US
Wed, 15th Jan 2025
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voice ai
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acquisition
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ceo
SuperDial has announced its acquisition of MajorBoost, enhancing its voice AI to streamline phone call automation in the US healthcare sector.
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SenSen appoints Leah Quintana to lead North America growth
Tue, 14th Jan 2025
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smart cities
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ai
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data integration
SenSen, the Australian AI firm focused on urban management, has appointed Leah Quintana as Head of Strategic Alliances to drive growth in North America.
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Starburst appoints Lisa Luscap as Chief Marketing Officer
Mon, 13th Jan 2025
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data analytics
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ai
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cmo
Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.
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Eight hospitality tech trends transforming pubs in 2025
Mon, 13th Jan 2025
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surveillance
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data analytics
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digital transformation
As pubs brace for 2025, eight key technology trends are set to revolutionise operations, optimising efficiency and enhancing customer experiences.