CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 25

Techday d6d1dfb719842322cd73
Zoho invests USD $10m in NVIDIA AI for language models
Fri, 25th Oct 2024
#
saas
#
data privacy
#
llms
Zoho has announced a partnership with NVIDIA to enhance its AI capabilities, investing USD $10 million to improve large language models for its SaaS applications.
Techday 6907a109c117beeaed90
Global AI Ethics Institute launches White Paper Prize
Fri, 25th Oct 2024
#
edutech
#
ai
#
ai ethics & governance
The Global AI Ethics Institute has launched its first White Paper Prize, offering a USD $1,000 reward for outstanding research in AI ethics.
Techday de4a0736b49a15d92bdd
StackAdapt unveils instant brand lift tool in Asia-Pacific
Fri, 25th Oct 2024
#
data analytics
#
martech
#
digital marketing
StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.
Techday 76401e8f39101144a9f3
AND Solutions to expand APAC reach with Microsoft deal
Fri, 25th Oct 2024
#
digital transformation
#
fintech
#
microsoft
AND Solutions has entered a multi-year agreement with Crayon and Microsoft to enhance its operations in the APAC region via the Microsoft Commercial Marketplace.
Techday 8d3c8ffa6ce7509ca5d1
AI fuels cloud race among Microsoft, AWS, & Google
Fri, 25th Oct 2024
#
hyperscale
#
genai
#
ai
A new report reveals that AI now drives cloud demand, with Microsoft leading the race, followed by AWS and Google, as 22% of recent projects integrate AI.
Pascal
Exclusive: Celonis expands ANZ footprint with bold growth plans
Fri, 25th Oct 2024
#
cx
#
martech
#
ai
Celonis is expanding its presence in Australia and New Zealand, aiming for growth and partnerships while targeting the broader Asia-Pacific market.
F
Exclusive: How Celonis customers achieve sustainability goals through AI application
Fri, 25th Oct 2024
#
supply chain
#
ai
#
cleantech
Celonis is using AI to help clients achieve their sustainability goals by optimising processes and illuminating emissions, amidst rising regulatory pressures.
Celosphere 2024 keynote 7
Celonis launches Networks to revolutionise process collaboration
Thu, 24th Oct 2024
#
supply chain
#
api
#
cleantech
Celonis has launched Networks, a feature designed to enhance process collaboration among businesses, improving supply chain efficiency and transparency.
Celosphere 2024 keynote 3  1
Celonis reveals AgentC to enhance AI with process insight
Thu, 24th Oct 2024
#
digital transformation
#
dei
#
supply chain
Celonis has launched AgentC, a suite of AI agents enhanced with process intelligence, aimed at streamlining enterprise applications and boosting efficiency.
Techday a76806514ef30c22328e
Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
#
martech
#
yahoo
#
connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Img 1220
Celonis AI drives Cosentino’s credit management into the fast lane
Wed, 23rd Oct 2024
#
ai
#
agentic ai
#
ml
Cosentino has introduced an AI assistant for credit block management, enabling credit managers to process blocked sales orders five times faster.
Techday 1c151d005d272fe9a939
Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
#
data privacy
#
yahoo
#
digital advertising
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
Techday 737579341030a916c849
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
#
cx
#
martech
#
cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
Techday 77df23d7bcc476a3d4dd
Forrester predicts AI shifts for Asia-Pacific by 2025
Wed, 23rd Oct 2024
#
private cloud
#
digital transformation
#
hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
Techday 985288f097a7288976d0
Forrester predicts 25% drop in brand loyalty by 2025
Wed, 23rd Oct 2024
#
cx
#
martech
#
genai
Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.
Techday 36bfc62ab4ab73674372
Phishing scams use QR codes in PDFs to bypass defences
Wed, 23rd Oct 2024
#
mfa
#
phishing
#
martech
Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.
Techday 1e1d878a7e56604db60f
Sitecore unveils AI platform to enhance marketing workflows
Wed, 23rd Oct 2024
#
digital transformation
#
cx
#
martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
Techday 0a1ea85d9e5ddfc02395
SER named leader in IDC assessment for content services
Wed, 23rd Oct 2024
#
digital transformation
#
ecm
#
martech
SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.
Techday e8fcec320a52c6c249b6
Amperity named leader in customer data platform by Snowflake
Wed, 23rd Oct 2024
#
data analytics
#
cx
#
martech
Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.
Techday 4619865df1463f6013c1
Traveloka sees 127% surge in searches after festival
Tue, 22nd Oct 2024
Following its 10.10 Travel Fest campaign, Traveloka has experienced a 127% surge in travel searches, signalling a boost in travel planning across Southeast Asia and Australia.