Latest news - Page 32

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.

SnapLogic and Adobe commemorate a decade of collaboration, driving Adobe’s data transformation and streamlining operations with cutting-edge integration solutions.

HubSpot has launched AI Search Grader, a free tool to help brands monitor their presence in AI-driven search, amid growing reliance on generative technologies.

Getty Images unveils new partnership with NVIDIA to launch a faster AI model, doubling speed and enhancing quality.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

Canva has acquired Leonardo.AI, a cutting-edge AI content platform, to boost its design tools, enhancing capabilities for over 190 million users.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.

Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

Fiverr has acquired AutoDS, boosting its eCommerce capabilities by integrating advanced dropshipping tools and expanding its reach to thousands of entrepreneurs.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Adlumin appoints Vikram Ramesh as Chief Marketing Officer. Ramesh to lead global marketing amidst rapid growth, bringing expertise from Google, Mandiant, and Entrust.

Andiron marks its 10th year of elevating client visibility through disruptive communications, aiding purpose-driven tech firms with unique strategies.

TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.