Latest news - Page 33

impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Piwik PRO launches real-time dashboards in its Analytics Suite, offering 10-second data updates for swift insights—key for publishers aiming to boost traffic and engagement.

A new study reveals 96% of professionals believe creativity is essential for organisational success, but many fail to nurture it effectively.

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

NVIDIA introduces AI Foundry with Llama 3.1 models and NIM microservices, aiming to boost generative AI capabilities for enterprises, with Accenture as the first adopter.

Google’s decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

Vista Group partners with Microsoft Azure in a landmark cloud deal to revolutionise cinema management using AI, launching an innovative daily podcast for executives.

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

Snowflake's AI Data Cloud has been deployed by eCommerce platform Shiprocket to enhance data operations, benefiting 1.5 lakh merchants with real-time insights.

Hexaware’s new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.

Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.

Ever wanted to communicate with someone after they have passed? Well, one company is allowing people to do exactly that.

Samsung unveils Galaxy Z Fold6, Z Flip6, and Buds3 Pro in Paris, integrating advanced AI to elevate mobile productivity and customisation.

Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.

Amperity has teamed up with Microsoft to revolutionise AI-driven retail experiences, enhancing customer loyalty and driving brand advocacy.