Latest news - Page 34

MACH – Microservices, API-first, Cloud-native, and Headless – transcends tech jargon, offering organisations the agility and scalability needed in modern MarTech stacks.

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.

The Managing Director of WorkJam, Andrew Myers, has discussed how the company is enhancing employee engagement and entering new markets.

ISMS.online CEO Luke Dash discusses the company’s 500% growth, innovations in compliance technology, and global expansion plans, including a new US office.

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

Rapid7 has completed its IRAP assessment at the PROTECTED level, allowing Australian Government agencies to employ its Insight Platform.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

DataStax's Warren Schilpzand has discussed leveraging AI for customer success, highlighting projects with Priceline, Macquarie Bank, and APAC market growth.

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

New Relic integrates NVIDIA NIM inference microservices, bringing AI observability to its platform.

Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.

Xtend launches an AI-driven suite to boost lower marketing funnel conversions in sectors like eCommerce, fintech, and travel, promising significant revenue gains and reduced acquisition costs.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

Alchemer has launched Alchemer Pulse, an AI-powered tool for rapid analysis of customer feedback, transforming unstructured data into clear, actionable insights.

New research reveals mixed trust levels among business leaders toward AI tech from Apple and OpenAI, with privacy concerns affecting Apple's standing.